Audience Profile

Age: 15-20

Gender: Mixed, but primarily female

VALs: Experiencers

Description

A typical member of our target audience would be a young female in their teens or early twenties. They would be someone who feels disconnected from society and confused of who they are. Our target audience would be someone with low self-esteem due to their feeling of isolation from people.  A typical member of our target audience would appear quiet yet happy and free.  A typical member of our audience would be similar to the main character in our opening. This means that a typical member of our audience can easily relate to the confused that the girl is feeling in the opening of the film.

Audience Profile

Our film opening is aimed at people aged 15-24 because in 2014 this age group made up the largest proportion of the cinema audience. The film is also predominantly aimed at people from a white ethnic minority as last year it was found that 92.2% of population were age 13+. The genre of the film is going to be a mystery drama, this accounted for the highest releases (20%) in 2014. Comedy was the highest earning genre of 2014, taking 18% of the box office from 19% of releases. However it is much harder to make a film opening for a comedy film. 

Quantitative and Qualitative Research

During audience research we have looked at how quantitive and qualitive data target different audiences.

Quantitative research

Quantitative research is ‘Explaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particular statistics)’. The most common form of quantitative research is interviews. Quantitative research is useful for finding out specific information such as ‘Which is the most popular?’ The main benefit of quantitative research is that, if conducted properly, it can provide very accurate statistical information. However, one of the biggest shortcomings of quantitative research is that, whilst it can make it clear what is popular, it provides little insight into why something is popular.

Qualitative research

Qualitative research is ‘Research that is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research’. The most common form of qualitative research is surveys. Qualitative research helps to address the why question: it is a means of speculating as to why something is popular. However, unlike quantitative research, qualitative research cannot be measured or quantified accurately.

News Article

We choose this news article about a teenager who suffered from amnesia to base our film opening on. 

Teenager who suffered amnesia and forgot her entire life regains her memory - after hug from little brother

Chloe Inman suffered total memory loss nearly two years ago after suffering serious side effects from a lumbar puncture to remove fluid from her spine. A teenager who suffered amnesia and forgot her entire life regained her memory - after a hug from her little brother. Chloe Inman, 16, suffered total memory loss nearly two years ago after suffering serious side effects from a lumbar puncture to remove fluid from her spine. Doctors had tried everything but devastated Chloe was still not able to recognize her family, friends or understand who she was. But one day at home her brother Caleb, then six, walked into her room and gave her a cuddle - and miraculously her memories came flooding back.

 Chloe said: "I had forgotten my entire life, which was absolutely devastating. I literally lost everything. "Mum and dad would get very upset as I didn't recognise them and it was hard for them to deal with it. "We had tried everything. I would look at family photographs and I knew it was me in them but I just couldn't remember anything about why I was there. "It totally ruined me. I could not go back to school and I lost my family and friends and did not know who I was. It was dreadful. "It sounds weird and is hard to explain but the first thing I remember was my little brother Caleb.

"After that hug all my family memories came back - every last one of them. "Chloe had always suffered bad headaches but it was not until just before her 15th birthday that medical staff diagnosed her with Idiopathic intracranial hypertension. She suffered the severe memory loss after doctors performed a lumbar puncture and found she had twice as much fluid in her spine than usual. Chloe, who lives in Plymouth, Devon with parents Julie, 41, Daryl, 42, sister Ellie, nine and Caleb, now seven, said she was awake throughout the procedure.

She said: "It was like a switch was flicked and all my memories just disappeared.

"I did not recognise my mum or my family. It was a weird feeling in my stomach as I felt like I knew them from somewhere but I couldn't think where.

"I immediately thought my mum must have been important as she did not leave my side through the whole ordeal."

Chloe was sent home from hospital to try to jog her memories before the hug from her brother brought all her family memories back. Now she studies performing arts at City College in Plymouth, Devon, and also volunteers at St John Ambulance. Her dream is to work as an army medic. She said: "It's quite scary looking back on it now. It did ruin my year and really my whole entire secondary school life.

"My pain was ignored for so many years. My consultant tested me for quite a lot of things and ran out of what to give me to help."

Chloe is now on a drug called acetazolamide to help reduce the fluid in her back. Fortunately she hasn't suffered from any headaches now for a year. She explained: "My condition hasn't been properly diagnosed or treated yet because they don't really know what causes it.

"But they know that if it comes back to perform a lumbar puncture as a quick solution so this could all happen again. I am worried that I could lose all memory again."

Ideas

In our group we had three main ideas, these included: agrophobia, OCD and amnesia. Each of these ideas were quite similar. We dissucssed each idea and brainstorms some ways we would create each idea. In the end we decided to choose the amnesia idea as we were most passinate about it and we thought it would be the easiest to create.

Main task

For our task breif we were told to based our opening on a news article of our choice.

Main task:

The titles and opening to a film, to last a maximum of two minutes. All video and audio must be students own work. Audio may be obtained from a copyright free source.

Draft 1